Hirome Market: Kochi's Food Paradise Under One Roof
Located in the heart of Kochi City, Hirome Market is a lively food hall featuring around 60 stalls and eateries in a vibrant yatai-style setting. This is where Kochi's culinary soul comes alive—from the region's iconic straw-grilled katsuo tataki (seared bonito) to adventurous dishes like conger eel, crispy gyoza, and locally-brewed sake. Think of it as Kochi's communal dining room, bustling with both tourists and locals from morning until late evening.
What makes Hirome Market special is its food court-style setup: you buy food from any stall and share communal seating with everyone else. It's an extension of Kochi's famously open izakaya culture, where strangers become friends over shared tables and cold beer. The atmosphere is welcoming, unpretentious, and distinctly Kochi.
That said, first-time visitors often feel overwhelmed. "Where do I order?" "How do I get a seat?" "Which stalls should I try?" This guide answers those questions and helps you navigate Hirome Market with confidence.
How to Navigate the Market (Seats, Crowds & Timing)
Peak Hours and How to Secure a Seat
Hirome Market gets packed during lunch hours (12:00–13:30) and evening drinking time (18:00–20:00). On weekends and holidays, expect full capacity from the moment it opens.
The golden rule: secure your seat first. If you're visiting with friends, have one person claim a table while others grab food. Solo travelers should look for counter seats or be prepared to share tables with strangers—this is part of the Hirome experience. The market has several seating areas, and the sections toward the back tend to be less crowded.
Some stalls also have their own seating inside, and if you purchase food and drinks from them, they may allow outside food as well—worth checking if you want a guaranteed spot.
Want to avoid the chaos? Visit on weekdays between 15:00–17:00 or after 20:30 in the evening. These quieter windows are perfect for a more relaxed meal.
Common First-Timer Confusion
Hirome Market is an indoor complex with multiple entrances, which can be disorienting at first. "Where do I go in?" "Where are the bathrooms?" These are common questions.
The market is divided into zones like Igossou Plaza, Jiyuu Plaza, and Oshiroshita Plaza, but don't worry too much about the names. Just walk the perimeter, scan the stalls, and order whatever catches your eye. Most vendors display menus outside their counters, making it easy to browse.
Ordering is straightforward: approach a stall, place your order, pay on the spot, and take your food back to your seat. Some stalls will bring your order to you if you let them know where you're sitting, so take note of nearby landmarks to describe your location.
Reference: Official floor map
Cash vs. Card: What to Know
While some vendors accept credit cards or electronic payments, most stalls are cash-only. There's an ATM inside the market, but it can get crowded during peak hours. Bring enough cash to avoid any hassle.
Must-Try Dishes at Hirome Market
Straw-Grilled Katsuo Tataki (Seared Bonito)
This is Kochi's signature dish, and you can't leave without trying it. Katsuo tataki is bonito lightly seared over straw flames, giving it a smoky, charred aroma that's utterly addictive. It's typically served with plenty of condiments like garlic, ginger, and scallions, dressed in a tangy ponzu-based sauce. Some stalls also offer a salt-only version for a cleaner taste.
Several vendors at Hirome Market serve katsuo tataki, each with their own style—different fat content, seasoning, or searing technique. Trying a few versions is part of the fun.
Utsubo (Conger Eel)
Utsubo might look intimidating, but it's a beloved local delicacy in Kochi. Despite its fierce appearance, the meat is mild, tender, and rich in collagen. It's commonly served as karaage (fried) or tataki (lightly seared), making it approachable even for first-timers. Don't skip this one if you're feeling adventurous.
Gyoza (Dumplings)
Surprisingly, gyoza is one of Hirome Market's most popular items. Crispy on the outside, juicy on the inside, and perfect with an ice-cold beer. Locals order it day and night, and it's easy to see why—it's satisfying, affordable, and pairs with everything.
Local Sake
Kochi is known for its dry, crisp sake that complements seafood beautifully. Several stalls specialize in local sake, allowing you to sample different breweries and find your favorite. The bold flavors of Tosa sake cut through the richness of katsuo and salty snacks with ease.
Day vs. Night: Two Different Vibes
Daytime at Hirome Market
During the day, the crowd leans heavily toward tourists and travelers. The atmosphere is relaxed and bright—perfect for a casual lunch or light drinking session. You'll see solo female travelers, families, and groups stopping by between sightseeing. If you prefer a quieter, more easygoing experience, daytime is your best bet.
Nighttime at Hirome Market
After sunset, Hirome Market transforms. Locals and salarymen fresh off work fill the seats, and the energy ramps up considerably. Cheers echo across the hall, conversations flow freely between strangers, and the whole place hums with life. This is when you truly experience Kochi's izakaya culture in full swing. If you want to drink like a local and soak in the atmosphere, come at night.
Tips to Avoid Common Mistakes
Best Seating for Solo Travelers, Women & Families
- Solo travelers: Counter seats or shared tables work best. The quieter back sections offer a more laid-back vibe.
- Female travelers: The daytime crowd is welcoming and safe. If visiting in a group, arrive early to secure a good table.
- Families: Look for table seating in the larger zones. While there aren't many kid-specific menu items, gyoza, karaage, and other finger foods are easy for children to enjoy.
Budget Expectations
For a casual meal with a drink or two, expect to spend around ¥3,000–¥4,000 per person. If you're planning to eat and drink more heartily, budget closer to ¥5,000–¥7,000. Prices vary by stall, so you can adjust based on what you order.
Always Check Official Info
Hours, closures, and vendor details can change. Before visiting, check the official website or social media for the latest updates.
Final Thoughts
Hirome Market is one of the best places in Kochi to experience local food culture all in one spot. From straw-grilled katsuo tataki to conger eel, gyoza, and sake, it's a crash course in what makes Kochi's cuisine so distinctive.
First-time visitors should focus on timing their visit to avoid peak crowds and securing a seat early. Whether you come for lunch or stay late into the night, Hirome Market delivers an unforgettable taste of Kochi.
We hope this guide helps you make the most of your visit—and leaves you with a full stomach and great memories.