Choosing the right Tokyo souvenir can be tricky—there are just so many options!
This guide highlights 3 timeless classics that never fail for business partners, family, or friends, plus 3 stylish and unique gifts that impress with their design, exclusivity, or story. For each, you’ll find taste notes, who it’s best for, price range, and where to buy.
Note: Prices are tax-included and based on September 2025 info. Availability and purchase methods (like entry tickets) may change—please confirm on the official websites before visiting.
◯ Classic Tokyo Souvenirs
Toraya “Yoru no Ume” Small Yokan
This bite-sized yokan (red bean jelly) is Toraya’s signature. The cross-section of azuki beans is likened to “plum blossoms at night,” a classic design dating back to 1819. It lasts up to one year at room temperature, making it perfect for formal gifts or business partners. One piece costs ¥324. Widely available at Toraya shops nationwide, while the Tokyo Station Marunouchi Building limited package can only be found at TORAYA TOKYO and Toraya Gransta. Online sales are available as assorted gift boxes.
Official Site
Butter Butler “Butter Financier”
Moist, rich, and fragrant with fermented butter, this treat has become a modern Tokyo staple. Its dependable flavor makes it suitable for coworkers, family, or anyone who enjoys a sweet pick-me-up. Prices are ¥1,080 (4 pcs) / ¥1,620 (6 pcs) / ¥2,160 (8 pcs), all in gift-ready boxes. Shops are located at Newoman Shinjuku, Lumine Shinjuku, Shibuya Scramble Square, and Tokyo Gift Palette in Tokyo Station—perfect for a last-minute purchase.
Official Site
Tokyo Banana “Miitsuketa”
The ultimate Tokyo souvenir! Fluffy sponge cakes filled with creamy banana custard are loved by kids and adults alike. Prices: ¥691 (4 pcs) / ¥1,296 (8 pcs) / ¥1,944 (12 pcs). Easy to buy at Tokyo Banana Tokyo Station Ichibangai and multiple Haneda Airport shops.
Official Site
◯ Stylish Tokyo Souvenirs That Impress
Butter no Itoko
Born from the idea of using skim milk leftover from butter-making, this modern treat sandwiches milk jam between aromatic wafers, creating a delightful “fluffy–crispy–melty” texture. A perfect balance of looks, story, and flavor makes it a conversation-starting gift. A 3-piece seasonal set costs about ¥972. Find it at GOOD NEWS TOKYO (Gransta Tokyo) and Daimaru Tokyo.
Official Site
Kanro “Hitotsubu Kanro” GummiTzel
A gummy that looks like a pretzel—crisp outside, soft inside, and irresistibly photogenic. Popular with Instagram-loving friends and anyone who enjoys playful treats. The Tokyo Station Gransta limited 6-pack costs ¥1,000, while online you’ll find 12-packs for ¥2,000. Both the Gransta Tokyo and Harajuku stores use digital entry tickets, so check official info before visiting.
Official Site
Ginza Sembikiya “Fruit Sandwich Cookies”
Elegant cookies filled with fruit-flavored creams (strawberry, yuzu, muscat raisin). Individually wrapped, room-temperature safe, and lasting up to 120 days, they’re practical yet refined. A 15-piece box is ¥3,564. Available at the Ginza Main Store and online. Perfect for sharing at the office or gifting to relatives.
Official Site
◯ Tips for Choosing the Right Souvenir
- When in doubt, go classic: Toraya for tradition, Tokyo Banana for Tokyo identity and accessibility, Butter Butler for modern flavor. Great for both formal and casual settings.
- Want to impress? Choose Butter no Itoko (unique story & design), GummiTzel (limited + social buzz), or Ginza Sembikiya (refined elegance). Perfect for trend-savvy or photo-loving recipients.
- Optimize your shopping route:
Tokyo Station: TORAYA TOKYO, Toraya Gransta, Butter no Itoko (GOOD NEWS TOKYO), Hitotsubu Kanro, Tokyo Banana.
Haneda Airport: Multiple Tokyo Banana shops for quick purchases before flights.
In just 30 minutes, you can get everything you need.
Note: Prices and availability (tickets, store hours, etc.) may change. Always check the official websites before buying.